KADO

New brand introduced in 2018, KADO is a closed system e-cigarette device competing against compact form factor devices from the likes of Suorin, providing a healthier, stealthier alternative to smoking. One of the greatest challenges faced with this brand's initial development was the complete lack of assets or context with a small production window.

Logo Development
When developing a name and logo for the new brand and product, we attempted to pick ubiquitous names that had relative symbolism. After much research, brainstorm, and SEO and trademark checking, we were able to settle on the brand name KADO, a play on the Japanese word for 'card', originally drawing from the product's slim form factor.

Branding and Theme Identity

One of the first tasks of any brand development project is determining its key visual identity. The products form language and material composition lends itself to fit within visuals commonly associated with luxury sports vehicles. This means high contrast between splashes of color on dark backgrounds, allowing for a high adrenaline feel. Concept development for packaging also begins, and to emulate premium quality the current Samsung Galaxy phone line is used as reference for it's use of minimalism with a textured matte finish box.

Product Manual & Final Packaging

Once the initial packaging concept direction has been decided and the KADO logo was finalized, a proper template was created by manufacturing and fulfilled with the created assets. During this time development for the product manual also began, incorporating up to six languages on a small scale multi-fold pamphlet.

Social Media Launch Graphics

With the debut launch for the brand and product scheduled for the beginning of the 2018 year, I was tasked with creating teaser and launch graphics to generate the initial traction. Following the aesthetic guidelines I set with the product brand and theme deliverable, I hoped to create a minimal and contemporary feel, while keeping full visibility of the product to a minimum.