EXUS

A smaller sub-brand of a much larger e-cigarette device manufacturing company and distributor,
EXUS represents quality, affordability, and dependability in contrast to the large variety of gimmicky and unreliable vaporizer box mods
that saturate the vaporizer box mod space.

EXUS Logo Development

The logo for EXUS derives from two words: simplicity and luxury. Taking a serif font, adjusting the thickness proportions, modifying the stroke ends, and adding (then simplifying) ornate borders resulted in an elegant and classic style.

EXUS: ARK Packaging

Initial box packaging concept (right) for the Ark product from EXUS, featuring gold embossed print on a matte black finish. The original design was meant to add a contemporary flair in the form of angular cuts in an attempt to diversify from the universal rigid box design. Unfortunately due to complications with manufacturing a standard rigid box with a sleeve cover (left)  was used.

Social Media Advertising

With EXUS I specialized primarily in heavy photo-compositing to generate a feeling of quality, submitting much of the product photography to the zoom and enhance treatment. Removing near microscopic dust particles and scratches was the strict standard for suggesting a quality finish.